Imagine This! Marketing Group Blog

Reach your "perfect client" with Variable Data Printing!

2010-07-29T08:43:00.000-07:00

During a recession, it’s more important than ever for business owners to look for advances in technology in order to survive and even thrive. How do you most effectively market your product or service AND keep costs at a minimum? Make sure that you’’re getting the message to the right audience!

Think about your favorite pizza restaurant. What do they know about you? They know how often you order, what you order and where you live. So, what do they do? They send out a direct mail piece that essentially says “We know you like pepperoni pizza and you haven’t ordered one in a month, so here’s a coupon for your next pizza.” It’s not difficult to imagine what happens next; as soon as you can you are going to order a pepperoni pizza to be delivered to your home.

With variable data printing, you can imagine your “perfect client”, the customer most likely in need of your services, and target the clients who fit that description in your direct mail marketing campaign. With a specialty mailing list, you can narrow down your target market by interests, lifestyle choices, income, gender or marital status. You can also personalize each piece to the recipient: not only by changing the salutation on each piece, but also the message, images, offers and specials. Now that’s powerful personalization!

Let us show you how Variable Data Printing can increase your response rate and profitability. It will open up a whole new world of marketing your product or service.

We Do Video

2010-07-20T12:37:00.000-07:00

We have provided professional quality VIDEO SERVICES for over 15 years, right here in Effingham County. Imagine This! Marketing Group has always been the first choice for video production. We provide a full service of marketing and advertising mediums, from print, radio and TV to web and direct mail brochures. We have always provided high quality, affordable video presentations for many types of projects for our clients.

We have a digital video production division that specializes in providing top quality production for corporate videos, TV commercials, professional training video projects, web video, multi-media, music videos and more. We will help you use the power of video to help deliver your message in a manner that is precise, entertaining and compelling.

We shoot digitally as well as edit your program digitally. We can go mobile, in the field, record a multi-camera live event, or we can shoot your production on our fully lit sound stage. We even have a green screen background for those "special effect" super-imposed shots that you may need.

Our sound department is top-notch. Complete with multi-track mixing capabilities, vast library of music and sound effects and an excellent pool of voice talent for narration and character voices.

Special Effects, Graphics and Titling are all intricate parts of most of our projects. We have even created 3D animation for some projects. If you can imagine it, we can usually produce it on video.

Collectively, our video experts have over 50 years of professional experience in the production and post-production departments. One has been a motion picture cameraman in Hollywood in an earlier life.

Whether you are seeking professional quality video production services, pre-production services or post production services Imagine This! Marketing Group can create and deliver media that improves your bottom line. We can help guide you from concept and scriptwriting to shooting, editing and duplication.

Browse our website and click on our demo reels of video projects we have produced or, come in and talk to us about that certain video you may have in mind.

Go to Imagine This! Marketing Group website

Holiday Greetings!

2009-12-21T13:03:00.000-08:00

Here is our Christmas Greetings Video. Thanks to all for making 2009 a great year!

Why You Should Use Video On Your Website

2009-11-19T14:46:00.000-08:00

Make your static website come alive with video. Make your products sell faster. Turn your website into a more dynamic experience that will hold and engage a viewer longer. Video can make a site more interactive which helps to keep a visitor's focus on your product or services.

There are many types of videos one can use on a website. A promotional video that explains who you are and what you do would be a good start.
A website tour that tells visitors what they can find on the website, would be another example.Everything from a virtual tour to new product announcements or sales specials.

Take a look at some of the top level sites. Notice the different ways that they use video within the content of their web. For instance, most of the large "build-it" stores will Use video to demonstrate how to install or set up a specific product that they are offering. Say, for example, "How to lay tile flooring" video will be placed close to the various tile flooring that they are offering for sale. In some cases, you might see a video that shows a certain product in action.

How-to videos are some of the most popular videos on the web, and businesses can use them to educate customers about their products. This also helps to cut costs associated with customer service.

You could share your expertise on the products or services you offer by demonstrating your knowledge in a video. When you establish your expertise on a particular topic, you will help create a marketing niche in the industry.

Web video can be comprised of something as simple as a small, short-length clip or expanded in to a full blown video newscast (podcast) that updates viewers on the latest headlines in your business.

What ever the content of your video, the purpose is to drive traffic to your website. Search engines love video. Use targeted keywords when titling and tagging your videos.

Use video to promote a sale or special event. If you are advertising on local TV, you can take that same TV commercial and place it on your website. Remember, every time it is viewed on your website, it is reaching customers at virtually no extra cost per "airing". Video is perfect for showing off new products that you are offering or upcoming specials. Include promo codes within videos to reward viewers.

The use of video on your website can give your business a personal look. In a lot of cases, video will help you stand out from your competition. A short video welcoming visitors to your website can be crucial in setting your business apart from your competitors.

To find out more about the benefits of using video in your website, search the internet for the latest data on web video and see how viewers are embracing it. Talk to your web master about adding video to your site. Surf the web for businesses that are similar to yours and see how they are incorporating videos on their websites. The web evolves daily. Make sure that your site is up to par in appearance with the collective majority of other sites. You will most likely find that video will be an option you will not want to be without.

Learning About The Generations!

2009-09-17T20:13:00.000-07:00

I recently returned from a short trip to San Antonio, TX. Honestly, I had very low expectations - going to a "banking conference" has never been on my list of top 1000 things to do.

I was really worried I might die (or worse - fall asleep next to my client!) during the sessions about industry trends, deposit growth, compliance, etc. Wow - was I wrong. The first session, with speaker Penelope Trunk, was fantastic. She is the "expert" on the Generation Y workforce. Which, by the way, is a generation all businesses want to learn how to reach. It was amazing to hear her perfectly describe Baby Boomers and Gen X'rs. Even more fascinating was her explanation about Generation Y.

What was my greatest take-away from her presentation? A greater understanding of my own generation... Gen X.

Stay tuned for my summary of Penelope's keynote.

And... thanks Penelope!

Launching Our Website...Beginning The Blog

2009-08-31T08:20:00.000-07:00

This week we launched the company website! Bill built an amazing website - it is vibrant, exciting and informative. We hope you like it.

As we reviewed the site, the team reminded me that I haven't been blogging. Right... So, here we go! As this is the first weekly post, I should introduce the focus of the blogs...

Naturally, we will talk about the benefits of outsourcing marketing/advertising needs to a full service marketing firm and discuss how the many different marketing tools can be incorporated into a marketing strategy to get results. You will also see us talk about our clients, advocate their business events and showcase our team's work.

One might ask... why spend your time blogging about clients?

Answer: We are partners and advocates. That is what really makes our team and our company unique. And, hopefully, you'll see something that might work for your business, too!

Until next week -
Deana

We are up and running!

2009-06-05T08:05:00.000-07:00

Imagine This! Marketing Group is ready to help you.

We are the full service marketing/advertising agency ready to serve your needs. We do: video • web design • advertising • email marketing • public relations

Check us out at thinkcreatedo.com.