During a recession, it’s more important than ever for business owners to look for advances in technology in order to survive and even thrive. How do you most effectively market your product or service AND keep costs at a minimum? Make sure that you’’re getting the message to the right audience!
Think about your favorite pizza restaurant. What do they know about you? They know how often you order, what you order and where you live. So, what do they do? They send out a direct mail piece that essentially says “We know you like pepperoni pizza and you haven’t ordered one in a month, so here’s a coupon for your next pizza.” It’s not difficult to imagine what happens next; as soon as you can you are going to order a pepperoni pizza to be delivered to your home.
With variable data printing, you can imagine your “perfect client”, the customer most likely in need of your services, and target the clients who fit that description in your direct mail marketing campaign. With a specialty mailing list, you can narrow down your target market by interests, lifestyle choices, income, gender or marital status. You can also personalize each piece to the recipient: not only by changing the salutation on each piece, but also the message, images, offers and specials. Now that’s powerful personalization!
Let us show you how Variable Data Printing can increase your response rate and profitability. It will open up a whole new world of marketing your product or service.
